Pheno Geno Roses D.O.O. Bulevar Oslobođenja 65a, 21000 Novi Sad, Serbia
Allow us to proudly present our unique Collections of New Garden Roses.
Bred with equal amount of love and knowledge our roses present a perfect blend of traditional beauty and modern science. Eight years ago, our company begun with breeding of new varieties of roses, with highly professional horticultural skills, applying state-of-the-art techniques and scientific methods in order to create novel, resilient and diverse plants that everyone can enjoy.
Next to our passion for beauty we would also like to highlight our love of nature and a dedication for preserving a piece of green heaven in your garden. As every breeder knows, creation of new varieties is like capturing an artistic moment of inspiration, so in that fashion, we would like to present to you our palette of unequal grace.
In this website you will find five new Collections: introducing for the first time colourful and cheerful striped Freska® Collection; bringing in something special for patio roses in our Pixie® Collection; showing the results of a pioneering winterhardiness research from our cooperation with WUR Plant Breeding in our Winterjewel Collection; taking us back to the simplicity of Nature in bright and sunny Mella® Collection and presenting the feminine side of roses with our fragrant Frayla® Collection. We invite you to visit us on our trial fields and see at first-hand the preeminence of our Collections. If you have any questions, remarks or comments, ideas or wishes, we are at your disposal.
Biljana Bozanic Tanjga
General Director and Breeder
Pheno Geno Roses
With the cold winter winds howling about our ears, it's very tempting to stay indoors and forget about the garden. But how do the plants outside manage to survive?
For the first time, our Company had its own stand on the world’s leading trade fair in horticulture. IPM took place from 24 to 27 of January in Essen, Germany. It attracted more than 1,500 exhibitors and over 57,000 visitors.
Our head of research and development department along with her team attended a Symposium at the Wageningen University, titled “WURomics: Technology - Driven Innovation for Plant Breeding”, where they had the opportunity to join the discussion about the interaction of plants with their environment, g