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Allow us to proudly present our unique Collections of New Garden Roses.

Bred with equal amount of love and knowledge our roses present a perfect blend of traditional beauty and modern science. Nine years ago, our company begun with breeding of new varieties of roses, with highly professional horticultural skills, applying state-of-the-art techniques and scientific methods in order to create novel, resilient and diverse plants that everyone can enjoy. Our plants are tested in different locations across Europe to verify phenotypic stability and adaptability to different climatic conditions. As every breeder knows, creation of new varieties is like capturing an artistic moment of inspiration, so in that fashion, we would like to present to you our palette of unequal grace. In this website you will find seven Collections: introducing for the first time Artful Vaza® Collection of low HT garden roses; adding colour to the garden with cheerful striped Freska® Collection; bringing in something special for patio roses in our Pixie® Collection; showing the results of a pioneering winterhardiness research from our cooperation with WUR Plant Breeding in our Winterjewel Collection; taking us back to the simplicity of Nature in bright and sunny Mella® Collection and presenting the feminine side of roses with our fragrant Frayla® Collection. Next to these, one featured collection we are immensely proud of is one-of-the-kind Edible rose Collection – created after many years of research and officially presented this summer. We invite you to visit us on our trial fields and see at first-hand the preeminence of our Collections. If you have any questions, remarks or comments, ideas or wishes, we are at your disposal.

Biljana Bozanic Tanjga
General Director and Breeder
Pheno Geno Roses


There were several workshops about edible roses held during the festival – rose breeding workshop was held by PGR’s CEO Peter Cox, Willianne Sluiter showed people how to grow edible roses by themselves, our guest Nadia Zerouali held cooking classes for everyone interested in cooking with edible rose


First public presentation of Edible rose variety, bred by Pheno Geno Roses, attracted people’s attention at De Rozenhof Lottum. Our beautiful rose named after the singer and the actress Renée van Wegberg, was ceremonially uncovered by the actress, city and state officials and our CEO Peter Cox.


Audience in Serbia had a chance to see very informative and nice TV article about our company.

Centar za organsku proizvodnju