WELCOME TO PHENO GENO ROSES

As every breeder knows, the creation of a new rose is the art of capturing a fleeting moment of inspiration. Guided by this philosophy, we proudly present our rich palette of exceptional roses—where timeless elegance meets cutting-edge science.

Discover our carefully curated collections: compact landscape roses from the Abundant Reka^® collection, elegant roses for floral design from Art Vaza^®, the striking Striped Freska^® collection, charming patio roses from Pixie^®, resilient winter-hardy varieties from Winterjewel^®, the fragrant and feminine Frayla^® collection, the naturally expressive Mella^® collection, the vibrant and cheerful Fashion^® collection, the edible rose experience Taste of Love^®, and the magnificent Sense of Love^® collection featuring intensely aromatic varieties.

Each Pheno Geno Roses collection is created with a clear vision and a story we proudly share. In 2026, we expanded the Bridges of Love^® collection—an exquisite range of climbing roses inspired by the powerful connections we build throughout life, like bridges that unite hearts and help us overcome every obstacle.

We invite you to visit our trial fields and experience the quality, performance, and beauty of our collections firsthand.

Should you have any questions, ideas, or wishes, our team is always at your disposal.

Biljana Bozanic Tanjga
Breeding Director

Peter Cox
Research Director